Portugal Tourism 2025: 10 Best Cities To Visit Any Time of Year

Portugal tourism rewards travelers with the experience of a lifetime, whether you’re exploring its charming beaches, historic cities, or scenic landscapes. As one of the top travel destinations in Europe, Portugal offers an incredible blend of history, culture, and natural beauty that captivates every visitor. To make the most of your visit, we’ve curated this guide to help you plan your perfect journey through the country.

In this article, you will find out why Portugal is one of the best places to visit in the world. You’ll also learn more about:

• Best times to be a tourist in Portugal
• 10 Must-see places in Portugal
• Portugal’s tourism visa requirements

Portugal Tourism Statistics: An overview of Tourism in Portugal

The Portugal tourism sector is thriving, driven by this stunning country’s ideal weather, beautiful Atlantic coastline, and a high quality of life that remains relatively affordable compared to other European Union countries.

Data from the National Statistics Institute (INE) recently revealed that in 2024, tourist accommodation establishments recorded an overall of 31.6 million guests and 80.3 million overnight stays, which reflects an annual increase of 5.2 percent in guests and 4 percent in overnight stays. Over 70 percent of 2024’s total overnight stays were booked by non-residents, with the United Kingdom being the leading inbound market and accounting for over 18 percent of non-resident overnight stays. The INE further reported that the beautiful Madeira and Azores Islands recorded the largest growth in the number of overnight stays, which increased by  8.8 percent in Madeira and 4.4 percent in the Azores.

According to a panel consulted by the Institute of Planning and Development of Tourism (IPDT), Portugal’s tourism professionals estimate that in 2025, the Portuguese government is expecting 33 million guests to visit Portugal throughout the year and an accompanying €6.5 billion in revenue.

Portugal offers a unique cultural and natural diversity to tourists and expats interested in living in Portugal. The tourism industry, along with its thriving tech sector and strong investor confidence, places Portugal in the perfect situation to continue capturing the global tourism sector and driving significant economic growth in 2025 and beyond.

Why Visit Portugal?

There are plenty of things to do in Portugal that are captivating and promise a unique and enriching experience. Whether you’re exploring the scenic coastlines, uncovering historic landmarks, or wandering through vibrant regions, Portugal offers something unforgettable at every turn. Here are some reasons why Portugal is a must-visit destination:

• Weather: Portugal boasts a Mediterranean climate, providing pleasant weather throughout the year.
• Landscapes: From mainland Portugal to the autonomous Azores and Madeira Islands, Portugal’s nature and landscapes are tapestries that cater to all international tourists and varying preferences.
• People: Hospitality is deeply embedded in Portuguese culture, and the locals are renowned for their warmth and friendliness.
• Culture: Portugal is a country that knows how to celebrate and traditional festivals showcase the richness of Portuguese culture.
• Landmarks: Portugal boasts 17 UNESCO World Heritage Sites, including architectural marvels, historic cities, and cultural landmarks.
• Cuisine: From fresh seafood along the coast to iconic dishes like bacalhau (salted codfish), Portugal presents an unmatched gastronomic experience.
• Affordability: Portugal stands out as an affordable destination, providing excellent value for money compared to many other European countries.

Best Times to Visit Portugal

Given the country’s diverse seasonal experiences, many people often wonder when the best times to visit Portugal are. However, each season, from spring blooms to autumn colors, provides a uniquely Portugal experience.

Below is a breakdown of favorable seasons and months to plan your journey through the best cities to visit in Portugal.

March to May (Spring): Spring in Portugal bursts with color as flowers bloom and temperatures remain mild. This season is perfect for nature enthusiasts, with lush greenery transforming the countryside. The pleasant weather is ideal for exploring cities, hiking trails, visiting the coast, and enjoying outdoor activities.

June to August (Summer): Summer is the peak tourist season in Portugal, drawing international tourists with its long, sunny days and lively atmosphere. Coastal regions, with stunning beaches along the Atlantic Ocean, are hotspots. Festivals and events offer a vibrant taste of local culture.

September to November (Autumn): Autumn brings a more relaxed ambiance, with slightly cooler temperatures and fewer tourists. The landscapes retain their beauty, and the vineyards are particularly picturesque as the grape harvest season begins. It is ideal for Portuguese wine tasting in renowned regions like the Douro Valley.

December to February (Winter): Winter in Portugal is rainy and cold but mild compared to many European destinations, making it an appealing option for visitors seeking a winter getaway. While Northern Portugal may experience cooler temperatures, the southern areas, including Lisbon and the Algarve, remain relatively mild.

Portugal Tourism Places: 10 Must-See Places in Portugal in 2025

Most Portugal best cities offer a vibrant mix of culture, history, and modern attractions. Lisbon is the lively capital, Porto is renowned for its wine and colorful buildings, while the Algarve region features golden sands and dramatic cliffs.

There are many other sites to explore, including the stunning Berlengas Islands near Peniche in central Portugal and other Turismo de Portugal-worthy experiences, but here are our top 10 European cities in Portugal that every tourist should try to visit.

1. Porto

Porto is smaller and grittier than Lisbon, but just as captivating. It hugs the Douro Valley and River with stacked, colorful buildings and a skyline punctuated by church towers and iron bridges.

The city is known for its namesake, Port wine, and you can taste it straight from the source in the Vila Nova de Gaia cellars, just across the river. But beyond that, Porto has a strong character: part faded grandeur, part creative revival. Wander the narrow lanes of Ribeira, explore tiled train stations and baroque churches, or dive into the artsy vibes of Cedofeita and the newer food markets.

It’s a city that feels lived-in and local, where you’re just as likely to stumble upon a family-run tasca as you are a trendy café. The pace is unhurried, and the people are warm in a down-to-earth kind of way.

Add in river cruises, Atlantic beaches, and easy access to the Douro Valley, and Porto becomes more than just a city stop—it’s a place that sticks with you. You can discover more in our comprehensive things to do in Porto guide.

2. Lisbon

Lisbon is a city built on hills, facing the Atlantic with one foot in tradition and the other in modern energy. You’ll find tiled façades, pastel buildings, and vintage trams weaving through cobbled streets—especially in neighborhoods like Alfama and Bairro Alto.

The city’s history runs deep and is one of the most visited cities in Portugal, from Moorish castles to grand Age of Discovery landmarks like Belém Tower and Jerónimos Monastery. But Lisbon isn’t stuck in the past. There’s a strong creative pulse, with street art, design shops, and a rising food scene that blends old-school tascas with bold, contemporary dining.

It’s also surprisingly laid-back for a European capital. Locals linger over coffee at esplanadas, and golden-hour views from the city’s many miradouros (viewpoints) are a daily ritual.

You’re never far from the water, either—whether it’s riverside hangouts along the Tejo or surf-ready beaches just a short train ride away. Lisbon makes it easy to slow down, but still packs in enough culture, nightlife, and day trips to keep you exploring for days.

3. Funchal, Madeira

Funchal is the relaxed but cosmopolitan capital of Madeira, set between steep green hills and the Atlantic. It’s known for its subtropical climate, sea views, and lush botanical gardens that bloom year-round.

The old town, with its narrow lanes and painted doors, is full of charm—and cable cars glide up to Monte for sweeping views and a ride back down in the island’s famous wicker toboggans. Food and wine are central here too: think fresh seafood, espetadas (meat skewers), and tastings of Madeira wine straight from local producers.

Despite its resort reputation, Funchal still feels authentic. The waterfront is perfect for strolls, and the local market, Mercado dos Lavradores, offers a peek into daily island life.

It’s also a great base for exploring the rest of Madeira—whether you’re hiking levadas, swimming in natural volcanic pools, or heading out on a dolphin-spotting boat trip or to beautiful beaches. The vibe is mellow but never dull.

4. Lagos

Lagos, in the western Algarve region, is a coastal town that blends natural beauty with a fun, youthful energy and golden beaches.

It’s best known for its dramatic cliffs and sea-carved grottos—especially around Ponta da Piedade, one of Portugal’s most photogenic coastal spots. The beaches are top-tier, with Praia Dona Ana and Meia Praia offering golden sand and clear waters.

In town, you’ll find a mix of lively bars, surf shops, street performers, and historic sites like the old city walls and 17th-century forts.

While tourism is big here, Lagos still holds onto its roots. There are cozy local restaurants tucked among the nightlife, and quieter corners if you want to skip the crowds.

It’s also a favorite for active travelers—surfing, kayaking, and boat tours are everywhere. Whether you’re into beach lounging or sea adventures, Lagos delivers without trying too hard. Getting around can be tricky though. You might want to consider one of the many rental cars available.

5. Albufeira

Albufeira is the Algarve’s party capital, known for its buzzing nightlife, big beaches, and all-inclusive resorts. The Strip in the new town is where the action happens after dark, but there’s more to Albufeira than bar crawls and DJ sets.

The old town still charms with whitewashed buildings, tiled plazas, and clifftop views. It’s also one of the most family-friendly spots in the Algarve, with theme parks, boat tours, and calm beaches like Praia dos Pescadores close to the center.

If you’re after convenience, Albufeira has it all—plenty of dining options, tour companies, and places to stay. It’s touristy, yes, but also easygoing and sun-soaked, with a coastline that’s hard to beat.

You can make it as laid-back or as lively as you want, which is part of its wide appeal.

6. Coimbra

Coimbra is Portugal’s historic university town, known for its hilltop campus, student traditions, medieval architecture and the stunning Joanina Library. It has a scholarly vibe, with winding lanes, river views, and a local version of fado that’s unique to the city. Compact and walkable, Coimbra blends old-world charm with a laid-back pace that’s perfect for a cultural stop between Lisbon and Porto. It has one of Portugal’s oldest universities, and while it is in the central region far away from the Atlantic coast, it attracts even domestic tourists.

7. Braga

Braga is one of Portugal’s oldest cities and one of the best destinations to visit in Europe. It has deep religious roots and a youthful energy thanks to its large student population.

It’s famous for its baroque churches—especially Bom Jesus do Monte—and its walkable old town full of cafés, plazas, and historic facades. Less touristy than nearby Porto, Braga offers a nice mix of tradition and everyday life.

Situated in northern Portugal, Braga is the oldest city in the country  Founded by the Romans, it’s a fascinating destination with over 2000 years of history. Sé Cathedral, Museu de Arte Sacra, and Museu dos Biscainhos are must-visits in Braga. As the fourth-largest city in Portugal, it’s popular among tourists and international students.

8. São Miguel Island, the Azores

Also known as the Green Island, São Miguel is the largest island in the Portuguese Azores archipelago. Famous for its flora and fauna, extraordinary marine life, hiking trails, and beautiful twin lakes, Lagoa das Sete Cidades, São Miguel is a stunning holiday destination.

Travel around the island and discover small villages, hot springs, and other natural wonders. Key attractions include whale-watching trips, Lagoa das Sete Cidades, Gorreana Tea Factory, Caldeiras Vulcânicas, and Lagoa das Empadadas.

With its remarkable coast, golden beaches, and varied experiences, São Miguel offers a unique glimpse into Portugal’s beauty and is a standout spot in the region. It highlights the charm of Portuguese tourism in this part of Europe.

9. Sintra

Sintra is a fairytale town just outside Lisbon, known for its misty forests, pastel palaces, and romantic gardens. The main draws are Pena Palace, Quinta da Regaleira, and the Moorish Castle—but it’s also worth exploring the quieter trails and tea houses in the hills. Expect crowds, but the setting and the medieval architecture are truly unique.

10. Évora

Nestled in the serene Alentejo region, Évora is a UNESCO World Heritage city offering a rich blend of history and culture. This destination combines Roman, Moorish, and medieval influences, evident in landmarks like the Roman Temple and the Chapel of Bones.

The city’s historic center is an open-air museum with labyrinthine streets leading to charming squares and the impressive Évora Cathedral. For visitors interested in Portugal’s past, Évora’s well-preserved architecture and vibrant cultural scene are a must-see.

As part of the broader region and tourism landscape, Évora provides a unique glimpse into the medieval history of Europe while showcasing local markets and traditional festivals.

Portugal's Tourism Visa Requirements

Visa requirements for visiting Portugal as foreign tourists vary depending on your country of origin. These requirements can change, so you should always check for the most up-to-date information.

Portugal is a member of the Schengen Area, and if you are from a non-Schengen country, you may need to obtain a Schengen visa for short stays (up to 90 days within a 180-day period). The Schengen visa allows you to travel to all Schengen countries, including Portugal.

Some countries’ citizens are exempt from the Schengen visa requirement and can enter Portugal for short stays without a visa. The list of visa-free countries includes many European countries, such as Brazil, the United States, Canada, Australia, and others.

Suppose you plan to stay in Portugal for longer than 90 days or for purposes such as work, study, or family reunification. In that case, you may need to apply for a national visa or residence permit before traveling. Specific requirements and application procedures vary based on your country of origin and the purpose of your stay.

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Frequently Asked Questions about Portugal's Tourism

Why is Portugal the best holiday destination in Europe?

Portugal is known for its history, beautiful beaches, and welcoming Portuguese residents. Lisbon and Porto offer rich culture and vibrant city life. The coast and inland regions attract many tourists. It’s a top destination for visitors from across Europe, and there are several Portugal Visas to consider.

What is the best month to visit Portugal?

The best time to visit Portugal is spring or fall. These months offer fewer tourists and pleasant weather for exploring Lisbon, Porto, and the coast. It’s also great for visiting tourist places, so you might want to consider rental cars but many cities have public transportation.

What are the best tourism places in Portugal?

Lisbon and Porto are must-see cities in Portugal. The Algarve beaches and Sintra’s palaces are also top spots. The coast is ideal for tourists seeking relaxation, while the Douro Valley and Azores offer beautiful landscapes. These diverse regions highlight Portugal as a premier destination.

Is Portugal expensive for international tourists?

Portugal is affordable compared to Italy and Spain. Visitors enjoy great value in Lisbon, Porto, and along the coast. The local currency is the Euro, and it stretches far in many regions. This makes Portugal a budget-friendly destination for tourists. Short-term rentals Portugal are also relatively easy to find and affordable.

What is the most reliable mode of transport for tourists visiting Portugal?

Public transportation in Portugal, especially in Lisbon and Porto, is reliable. Buses and trains connect major cities and regions along the coast. For remote areas, renting a car is ideal. Tourists can easily explore the whole country this way. Our detailed Transport Portugal guide will help you discover more about the best ways to get around Portugal.

Do Americans need Visas to explore Portuguese tourism?

According to the visa requirements for Portugal, American tourists do not need a visa for stays up to 90 days in Portugal. Exploring Lisbon, Porto, and other tourist places in Portugal is easy. Ensure your passport is valid for your trip. Portugal welcomes visitors from the U.S. without visa requirements.

Are Portuguese residents welcoming?

Yes, Portuguese residents are very welcoming to tourists. Whether in Lisbon or along the coast, they are friendly and helpful. Visitors often feel at ease when exploring the cities, which adds to Portugal’s appeal as a top destination and one of the safest countries in Europe. You can learn more in our Is Portugal Safe guide.

How does Portugal's tourism compare to that of coastal countries like Spain and Italy?

Portugal offers more affordability than Spain and Italy. Lisbon and Porto have fewer crowds than major cities in those countries. Its stunning coast and beaches attract many tourists. Portugal’s eco-friendly options, like eco tourism Portugal, are also rising in popularity.

What are the most popular beaches in Portugal?

Portugal is known for its stunning beaches, and you will find amazing beaches from north to south of the country, which are perfect for solo travellers and families with children. A few of the most notable beaches in Portugal include Meia Praia in Lagos, Praia da Falésia in Albufeira, the Algarve, and Guincho Beach in Cascais.

What are the top UNESCO World Heritage Sites in Portugal?

Portugal has 17 UNESCO World Heritage Sites, including the Tower of Belém in Lisbon, the historic center of Évora, the historic center of Porto, the Alto Douro Wine Region, and the Sanctuary of Bom Jesus do Monte in Braga.

Which regions in Portugal are emerging as new tourist hotspots?

Braga, in Northern Portugal, was awarded Europe’s Leading Emerging Tourism Destination by the World Travel Awards in 2024. Braga is celebrated for its rich history, religious sites, and stunning gardens. Other developing areas include Costa Verde and the Alentejo region, which offer beautiful hotels and other accommodations in a serene setting.

What types of tourism are popular in Portugal (e.g., wine, surfing, heritage)?

Portugal offers a wide range of popular tourism types that attract visitors year-round. Golf resorts and surfing spots cater to sports enthusiasts, while beach tourism draws sunseekers to the coast. Cultural tourism thrives in historic towns, complemented by medieval festivals and religious tourism.

Urban tourism flourishes in cities rich with heritage. Wine tourism and olive oil tourism appeal to food and drink lovers. Eco-tourism is growing, with walking trails through scenic landscapes. Adventure tourism includes activities like hiking and water sports. Cruise tourism brings visitors to coastal ports, offering a taste of Portugal’s diverse attractions in both rural and urban areas.

What are the eco-tourism opportunities in Portugal?

Portugal offers diverse eco-tourism opportunities. The Azores lead with 39 percent protected land, geothermal energy, and whale-watching in marine reserves. The Rota Vicentina trail along the southwest coast attracts hikers and surfers seeking unspoiled nature. Alcochete, near Lisbon, is a birdwatching haven, especially for flamingos in its salt marshes. The Douro Valley promotes organic wine tourism, while Alentejo offers agrotourism and cork farming experiences.

What are some cultural festivals that attract tourists to Portugal?

Portugal is home to a number of festivals that attract tourists throughout the year. These include the Festa de São João in Porto, Lisbon’s Festas de Lisboa, and the Festival Músicas do Mundo in Sines each July, which showcases global music genres.

What are the best islands to visit in Portugal for tourism?

Madeira, the Azores, and the Tavira Islands are some of the best islands to visit in Portugal.

What are the most scenic train routes in Portugal for tourists?

Portugal offers some truly scenic train journeys for tourists. The most renowned is the Linha do Douro (Douro Line), which runs from Porto to Pocinho. This route is celebrated for its breathtaking views of the Douro River, winding through terraced vineyards and dramatic landscapes. Another popular scenic route is the Lisbon to Faro train. It links the vibrant capital city with the Algarve, known for its golden beaches and picturesque coastline.